cashkaro.com diwali survey

  Cashkaro Survey uncovers interesting Indian internet commerce trends of 2013

Cashkaro have been founded by husband-wife duo Rohan & Swati Bhargava who co-founded Pouring Kilos in mid-2011. Their India site Cashkaro seemed to be formally launched throughout April 2013. Throughout India, Cashkaro has partnered with an increase of than 350+ best brands like Snapdeal, Myntra, makemytrip, Dominos and also Tradus. They pay Cashkaro commission for every sale, and Cashkaro gives its members cashback using this.

Rohan and Swati Bhargava are both from India and have absolutely studied at the particular London School associated with Economics. Rohan worked intended for 8 years from the hedge fund and also asset management marketplace in London, building a $1bn portfolio associated with structured credit property. Swati spent 5 years at Goldman Sachs London from the Investment Banking division after which Executive Office in the Co-CEO's of Goldman Sachs Worldwide, Richard Gnodde & Erina Sherwood. She was also shortlisted for that Asian Women associated with Achievement Awards in the united kingdom in 2011.

Will India Shop online this Diwali? The Cashkaro Survey uncovers interesting Indian internet commerce trends of 2013. Interesting connection between the survey incorporated:

- A large number of people shopping online: A whopping 83% associated with survey respondents said they prefer to shop online this Diwali. This is consistent with recent reports from Assocham where 65% improve in online shopping in 2013 have been predicted. Websites such as Snapdeal, Myntra, Jabong, Freecultr, Zovi are running special festive offers to help attract customers.

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- Why are individuals shopping online: 36% said in which cheaper prices is just about the main reasons that they shop online. 32% respondents picked convenience like a reason to shop online, especially since they look to steer clear of traffic jams and also maddening rush upon streets during Diwali. Additional variety online seemed to be chosen by 29%. This is especially valid for Tier only two and Tier 3 locations grows where spending power is growing but variety is fixed and many popular brands are not available in nearby malls and marketplaces.

- What will people find the most this Diwali: Clothing & accessories capped the list on 30%, followed by simply mobiles & gadgets (25%), diyas & designs (13%), dry some fruits & chocolates (12%), Gold coins & firecrackers (yes these are available online and you will even get deals on these! ) were chosen by 6%. 10% more men said they're going to buy mobiles & electronics when compared to women.

- Investment property during Diwali: 56% said they spend less than Rs 10, 000 while in Diwali (online and also offline combined) even though 36% said that they spend between Rs 10, 000 and also Rs 25, 000. Only 8% in the participants are required to spend over Rs 50, 000 on Diwali this holiday season. As one could expect, age is directly correlated on the spend amount. The 25-40 year age bracket is expected to shell out 20% more as opposed to under 25 age bracket. Proportion of online vs offline shopping: At this level 72% respondents do less than 50% of their particular total Diwali shopping online, as a sizable chunk goes in the direction of local mithai residences and local vendors. This trend is scheduled to change throughout future as currently 28% respondents carry out over 50% with their Diwali shopping online and Indian eCommerce grows normally. Seeing the improved traffic on sites like Myntra, Snapdeal, Flipkart even physical stores like Shopper’s Quit, Bata, Big Bazaar have got started selling online.

- Everyone enjoys a deal: An astounding 96% said that they would like to get Cashback and Coupons to save lots of on their online shopping! It’s a no-brainier as a huge number of Rupees can be saved each year.

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